micke-midlife on February 4th, 2009

More ISPO news, thanks to J.K., our flying outpost live on the ISPO Winter exhibition in Munich. Is Cardiosport the company to watch? They seem to have a big secret that they have apparently on display on the ISPO. J.K. our man almost flew off their stand when taking pictures of their heart rate monitor [...]

Continue reading about ISPO news - Cardiosport isn’t a good sport

micke-midlife on February 2nd, 2009

Latest news reach us from the ISPO winter in Munich. What the heck is this? Did someone glue some liquorice pieces to the bottom of a running shoe? According to the Swiss inventer Mr. Braunschweiler it’s a new running sensation. Whereas normal running shoes have both a restricted capacity to absorb the shock energy when [...]

Continue reading about GNL Running System - interesting shoe at the ISPO in Munich

micke-midlife on February 1st, 2009

What do you think of this logo? Yes sure, we could have come up with this 162 days earlier. Apart form that, we’d appreciate any comments and especially suggestions for improvement.
The idea in the first place is to have a limited edition running shirt printed, long sleeved, dark blue uni colored, made of those synthetic [...]

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Part V: Eventually, the bigger picture. How does the new Nokia N79 Active package fit into the larger landscape of  more or less intelligent training companions. The selection might not be exhaustive, but the point is to provide a target group overview based on the product proposition. The analysis can easily be extrapolated to other [...]

Continue reading about Nokia N79 Active vs. Polar, Suunto, Garmin, Nike+ and Samsung miCoach

micke-midlife on January 21st, 2009

Part IV: Finally, we take the Nokia N79 Active out for a spin. As earlier mentioned, once the heart rate belt is paired with the N79 (it’s Bluetooth), the Sports Tracker application finds it right away as soon as it is opened. In the gallery below is one pic on the pairing wizard that you [...]

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micke-midlife on January 18th, 2009

part 3.5: yesterday’s race needs still digestion. although the trainings plan says “rest” for today, a 6-8k “active rest” was supposed to loosen up tight muslces that slightly hurt after the race. speaking about hurt, the left leg’s calf started hurting again, in fact it really never went completely away after those galactic 1000m interval [...]

Continue reading about nokia n79 active and polar s625x, becoming a humanoid

micke-midlife on January 16th, 2009

part III: there are a couple of nice introduction videos of this nokia n79 active bundle on youtube. in addition to the marketing video showing the romantic parcour runner and a how-to-use video, there’s a short clip of a real life user, the Nokia running man. he talks about his experiences with this bundle and [...]

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micke-midlife on January 15th, 2009

part II: actually, it wasn’t delivered in a box, but all the parts were there, the n79 device, the heart rate monitor, the armband and the ear plugs. very nice, the device I mean, the n79 is a nice nseries device. in comparison to all the other black ones (not quite my cup of tea), [...]

Continue reading about nokia n79 active, out of the box

micke-midlife on January 14th, 2009

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nokia has today launched an interesting package for people who are active and are on the lookout for a next mobile device right now. the nokia n79 active. as the “n” in n79 indicates, the device is part of the multimedia nseries line. and has a whole bunch of goodies [...]

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micke-midlife on January 10th, 2009

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great news trickled through yesterday. 400days.net is one of the selected blogs that will get the hands on a steaming hot consumer product release. the launch date isn’t confirmed yet, but most probably will be in the coming week(s). we won’t mention the company nor the product category right now. just so much, [...]

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