micke-midlife on February 8th, 2009

With the ISPO (= internationale Sportartikelmesse München, international sport goods exhibition in Munich) coming to a close earlier this week a brief round up is at the order. Brief indeed, because it was the ISPO winter, not much running gear there. The biggest headlines generators apart from the shoe and the no-photo-taking-policy company we featured [...]

Continue reading about ISPO round-up: Garmin, Timex, Bluetooth SIG

Part V: Eventually, the bigger picture. How does the new Nokia N79 Active package fit into the larger landscape of  more or less intelligent training companions. The selection might not be exhaustive, but the point is to provide a target group overview based on the product proposition. The analysis can easily be extrapolated to other [...]

Continue reading about Nokia N79 Active vs. Polar, Suunto, Garmin, Nike+ and Samsung miCoach